A PR agency and digital platform for reputation management and business promotion
Starlight Communications —
RELIABLE. Innovative. Effective.
Who are we?
We are a team of experts and a unique platform powered by proprietary AI technology. We expertly handle PR, reputation management, and marketing challenges
Starlight —
Starlight RepSoftware
Data-driven reputation intelligence for regulated industries
At the core of our work is the Starlight RepSoftware — the engine that turns fragmented public signals into actionable reputation intelligence. Designed for organisations operating in high-risk and high-visibility environments, it combines advanced analytics, natural language processing, and predictive AI to detect emerging risks and shape strategic responses. By turning real-time data into clear insights, RepSoftware helps you safeguard credibility and build lasting trust.
Key technologies behind the platform:
— Unified data intake: Collects signals from news, social, forums/Telegram, and regulatory sources into one clean, searchable stream.
— Language understanding (NLP): Recognises companies, people, and topics; scores sentiment and stance; highlights the issues that matter (e.g., compliance, pricing, leadership).
— Early-risk detection: Spots unusual spikes, narrative shifts, and potential misinformation before they become headlines.
— Narrative mapping: Shows how a story spreads across outlets and stakeholders so you can see influence paths and likely next steps.
— LLM & search watchdog: Monitors how your brand appears in AI answers and search overviews; flags inaccuracies and suggests fixes.
— Content & response engine: Generates draft briefs, Q&As, and statements grounded in verified facts, with built-in legal/compliance review.
— Reputation Index: Tracks sentiment and visibility over time and ties changes back to specific actions your team took.
— Integrations & data layer: Connects securely to your CRM, newsroom, BI, and monitoring tools; supports semantic search and graph queries.
Built by a team of AI engineers and reputation experts, Starlight enables organisations to protect credibility, anticipate reputational risks, and turn public trust into a measurable business asset.
Key technologies behind the platform:
— Unified data intake: Collects signals from news, social, forums/Telegram, and regulatory sources into one clean, searchable stream.
— Language understanding (NLP): Recognises companies, people, and topics; scores sentiment and stance; highlights the issues that matter (e.g., compliance, pricing, leadership).
— Early-risk detection: Spots unusual spikes, narrative shifts, and potential misinformation before they become headlines.
— Narrative mapping: Shows how a story spreads across outlets and stakeholders so you can see influence paths and likely next steps.
— LLM & search watchdog: Monitors how your brand appears in AI answers and search overviews; flags inaccuracies and suggests fixes.
— Content & response engine: Generates draft briefs, Q&As, and statements grounded in verified facts, with built-in legal/compliance review.
— Reputation Index: Tracks sentiment and visibility over time and ties changes back to specific actions your team took.
— Integrations & data layer: Connects securely to your CRM, newsroom, BI, and monitoring tools; supports semantic search and graph queries.
Built by a team of AI engineers and reputation experts, Starlight enables organisations to protect credibility, anticipate reputational risks, and turn public trust into a measurable business asset.
What do we do best?
CONTENT CREATION & DISTRIBUTION
We publish materials that set the tone for the market: articles, columns, comments, and press releases to enhance your business reputation and attract new clients
We publish materials that set the tone for the market: articles, columns, comments, and press releases to enhance your business reputation and attract new clients
STRATEGIC PR & CRISIS MANAGEMENT
We proactively build communication strategies that neutralize any reputational threats. With us, negative publicity won’t come as a surprise — we anticipate risks and manage the information agenda proactively
We proactively build communication strategies that neutralize any reputational threats. With us, negative publicity won’t come as a surprise — we anticipate risks and manage the information agenda proactively
DATA COLLECTION & ANALYSIS
Our AI system continuously monitors and analyzes the media landscape: news outlets, social media, forums, and reviews
Our AI system continuously monitors and analyzes the media landscape: news outlets, social media, forums, and reviews
ORM & SERM — ONLINE REPUTATION MANAGEMENT
We control search engine results, create a positive online presence, and protect your brand
We control search engine results, create a positive online presence, and protect your brand
COMPETITIVE ANALYSIS
AND POSITIONING
We determine your market reputation, identify risks and emerging growth opportunities, and establish your desired market positioning
AND POSITIONING
We determine your market reputation, identify risks and emerging growth opportunities, and establish your desired market positioning
What is our strength?
We strengthen your market image, ensuring customers choose you. Through reputation management, we build trust, increase sales, and boost business profitability
Reputation that drives profit
AI-powered at every step
Artificial intelligence provides instant information gathering, analysis, and processing 24/7 — faster and more accurately than any manual team
We build a strong market reputation for issuers and companies entering the market. Our work ensures initial offerings are met with maximum demand and debt capital is raised on the best possible terms
Increased investment attractiveness
Personalized strategies tailored to your goals
Every client’s journey is unique. We tailor solutions that precisely fit the needs of your business and industry
An expert team with a proven track record
Starlight is led by professionals with 15+ years of experience and management backgrounds in leading companies and top agencies, possessing in-depth market knowledge and a track record of hundreds of successful projects
Possesses significant experience in marketing and PR within the financial sector. Has delivered projects of varying scale and complexity, including new product launches and crisis communications. Leads cross-functional teams, develops strategic communications, and implements innovative solutions to enhance business efficiency
Education:
Lomonosov Moscow State University
• Faculty of Political Science
• Faculty of Public Administration
Education:
Lomonosov Moscow State University
• Faculty of Political Science
• Faculty of Public Administration
Vadim Skosyrev
She has built her career from a promotional staff member at an advertising agency to Head of Marketing at leading companies. Her professional experience spans a wide range of industries, including media, fashion, pharmaceuticals, real estate development, property, design and architecture, finance, investments, contemporary art, entertainment, and event marketing.
She leads teams, develops and implements modern marketing strategies, and delivers comprehensive projects aimed at business growth across various industries.
Education:
• Polimoda Firenze (Florence, Italy)
International Fashion Marketing
• Synergy Institute of Economics and Finance
Fashion Industry Management
• Moscow Institute of Psychoanalysis
Social Projects:
FRT, Institute of Public Administration
and Management, RANEPA
• Student Mentorship Program
Professional Awards:
REPA WOW Awards 2013
• Best Radio Commercial
• Best Internet Banner
She leads teams, develops and implements modern marketing strategies, and delivers comprehensive projects aimed at business growth across various industries.
Education:
• Polimoda Firenze (Florence, Italy)
International Fashion Marketing
• Synergy Institute of Economics and Finance
Fashion Industry Management
• Moscow Institute of Psychoanalysis
Social Projects:
FRT, Institute of Public Administration
and Management, RANEPA
• Student Mentorship Program
Professional Awards:
REPA WOW Awards 2013
• Best Radio Commercial
• Best Internet Banner
Irina Ayatova
Who trusts us?
How to contact us?
Let’s discuss how Starlight can improve your reputation and strengthen your market position
Contact Us
Leave a request —
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All information presented on this website regarding services, terms of cooperation, pricing, and technical specifications is for informational purposes only and under no circumstances constitutes a public offer as defined by Article 437 (paragraph 2) of the Civil Code of the Russian Federation.
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By submitting a request on this website, you voluntarily provide your personal data and consent to its processing in accordance with Federal Law No. 152-FZ "On Personal Data" dated July 27, 2006. Personal data is processed solely for the purpose of providing feedback and the requested information. The agency undertakes not to transfer the obtained data to third parties without your consent, except as required by the legislation of the Russian Federation.
Users have the right to withdraw their consent to the processing of personal data by sending a written notification to the email address provided in the "Contacts" section.
All resources on this website, including text, graphics, video information, page structure, and design, are protected by Russian and international copyright and intellectual property laws and treaties (Articles 1259 and 1260 of Chapter 70 "Copyright" of the Civil Code of the Russian Federation dated December 18, 2006, No. 230-FZ).
All information presented on this website regarding services, terms of cooperation, pricing, and technical specifications is for informational purposes only and under no circumstances constitutes a public offer as defined by Article 437 (paragraph 2) of the Civil Code of the Russian Federation.
This website uses cookies to ensure proper operation and full functionality. By continuing to use this website, you consent to the use of cookies.
By submitting a request on this website, you voluntarily provide your personal data and consent to its processing in accordance with Federal Law No. 152-FZ "On Personal Data" dated July 27, 2006. Personal data is processed solely for the purpose of providing feedback and the requested information. The agency undertakes not to transfer the obtained data to third parties without your consent, except as required by the legislation of the Russian Federation.
Users have the right to withdraw their consent to the processing of personal data by sending a written notification to the email address provided in the "Contacts" section.